England’s World Cup 2010 Away Shirt Revealed… by Kasabian (?!)

February 9th, 2010 | by: Daryl | View Comments

England’s kit launches are getting weirder and weirder.

The World Cup 2010 home shirt was revealed amid much pomposity in March 2009, with the England players removing their tracksuits to reveal the new kit during the national anthem. It was a bit much.

The new England away shirt for World Cup 2010 was revealed last night in even more bizarre fashion: by Kasabian singer Tom Meighan. At a gig. In Paris.

Meighan came out to perform “Fire” as an encore, wearing the shirt. As you can hear in the above video, the French crowd were not impressed.

So, yeah. An odd way to launch a new kit. But at least Umbro are keeping things interesting. Here’s video of Meighan talking to NME beforehand. Got to admire his efforts at towing the Umbro line, telling the uninterested journo about how Umbro were tailors before they made football shirts. But enough cynicism, let’s get a closer look at that shirt:

You don’t need me to tell you that the simple red design is intended to remind us of the 1966 shirt, which Bobby Moore while lifting the Jules Rimet trophy:

I quite like it. Nice and simple, plus a good old fashioned nod to our finest hour. If you’re interested in buying one, then click here.